Polina Choparinova completed bachelor and master degree in German philology, media and communications in Germany. She is currently working on her PhD thesis in linguistics, multilingualism and advertising in Germany. She has been part of various European projects in Heidelberg (Germany), Graz ( Austria) , Dublin ( Ireland). She participates in various conferences, seminars and workshops throughout Europe, devoted to new methods in learning the German language that optimally exploit the benefits of information technology. She has extensive experience in teaching German, marketing, content creation and linguistics.